Beauties, welcome to January 2025! It’s time for our annual round-up of products that we absolutely loved in 2024! Last year was packed with discoveries, rediscoveries, and must-have staples that have earned a special place in our beauty and wellbeing routines. From luxurious skincare saviours to transformative haircare heroes and holistic wellness superstars, we’re excited to share our curated selection with you.
Some of these products were new to us and have quickly climbed to the top of our repeat purchase list. Others are tried-and-true favourites that we’re always reaching for: products we reach for time and time again because they deliver results and make us feel amazing inside and out.
With so many incredible products out there, narrowing down our picks wasn’t easy! Throughout the year, we’ve tested and reviewed countless items, focusing on quality, effectiveness, and feel-good vibes. While we can’t include everything we’ve loved, this list highlights standout products that truly deserve the spotlight.
So, without further ado, here’s our 2024 edit of beauty favourites, carefully selected and tested by the Wow Beauty team. Part one is all about skincare, body care and hair… part two highlights our fragrance and wellness loves. Let’s dive in!
Skincare and Body Care
These are some of the skincare and body care products we’ve loved this year that have stood out and earned a place in our routines.
Jessica’s Picks…
StylPro Wavelength LED Face Mask
This easy-to-use LED face from StylPro mask utilises light therapy to treat skin concerns like acne, fine lines and inflammation.
This mask has become a regular part of my routine and feels so high tech… just slip it on for 10 minutes and you’re done!
Farmacy Beauty Honey Glow 17% Resurfacing Acid Serum
This serum from Farmacy is luxe, potent and fabulous! This 17% acid blend contains an AHA/BHA blend to resurface the skin, it’s a strong treatment that fits well in my weekly routine.
Its quite a thin, liquidly serum, smoothing easily over the skin and absorbs quickly. Sometimes you get a ‘tingle’ when applying, which is common with AHAs and BHAs, this doesn’t happen to me every time but it can happen.
I love to use this once or twice a week in my evening rotation paring with a nourishing cream on top. Glowing skin, hello!
Love that it’s part of Farmacy’s continued commitment to sustainability, the serum features upcycled prickly pear to help soothe skin and is housed in a sustainable, mono-material pump.
Denise’s Picks…
Eko Botanicals Cleopatra Botanical-Retinol Body Oil Sunrise
This body oil has a beautifully light formula is rich in Vitamin C and omega fatty acids from Marula, Prickly Pear and Argan Oils to seal in moisture and hydration. This is a sensory experience… notes of Mandarin, Neroli and Basil unite to create an alluring scent… gorgeous.
Alpha H Hyaluronic 8 Super Serum
What I love about the Alpha H hyaluronic 8 is that it combines 8 types of hyaluronic acid! A mixture of weights means that it penetrates multiple layers of the skin effectively. One of my favourite hyaluronic acid serums.
Allies of Skin The One SPF 50
This is a clear, yes clear SPF 50 and it’s gorgeous! It has a silky texture and doesn’t leave your skin shiny just an elegant satin finish. Fab ingredients include vitamin c and antioxidants to supercharge your SPF50.
R&R Skincare Shea Body Oil – Serene
This body oil is lush and silky as well as packed with skin nourishing goodness.
Shea butter is known for being a fab moisturiser but you may not always want to use a thick butter, which is why these oils are perfect. There’s Oud, lavender, ylang ylang and bergamot or unscented.
Athonites Comfort and Relieve Hand Cream
This hand cream has a light but beautiful fragrance that’s both floral and herbal. Love that Ingredients include calendula, chamomile, rosemary and organic chestnut honey.
With a general 100ml, this hand cream is easily absorbed, leaving my hands feeling moisturised and nourished.
U Beauty The Trio Set
Hair
Jessica’s Picks…
Manic Panic Hot Hot Pink Hair Dye
I’m no stranger to hair dye but its been a minute since I’ve done a crazy colour… but this year I came back to it!
This Manic Panic Hot Hot Pink Hair Dye blew me away – not only did it look absolutely fabulous on my blonde highlights, but it even elevated my brown hair.
It looks cool, lasts well and doesn’t bleed too much in spite of the bright colour.
I’ve already reapplied this dye and looking to pick up some more soon. It’s an easy, fun and non-damaging way to brighten up my look.
Curlsmith In-Shower Style Fixer
This In-Shower Style Fixer gel from Curlsmith has been a gamechanger!
This gel has quickly climbed up to become one of my favourite gels of all time due to its super hold! It is one of the strongest hold gels on the market right now – and is certainly not for the faint hearted!
When used correctly (plenty of water) you’re left with a hard cast that scrunches out beautifully to leave you with curls that last for days!
Bounce Curl Define EdgeLift Brush
When I picked up this brush earlier this year, it was constantly selling out… and months later, it still keeps selling out!
This patented brush crafted from bio-based materials is specifically designed to enhance your waves, curls, and coils. The vegan boar bristles are great at smoothing the hair and helping to create tension when brushing, which helps to define the curls. It makes brush styling hair effortless – and I love the edge on this brush – giving you effortless uniform curl clumps without having to individually finger coil.
Only Curls Satin Sleep Turban – Dusty Rose
Curly girls – we all know how essential it is to protect those curls at night! I’ve been trying lots of different hair protectors but this sleep turban has become one I’ve been reaching for more than the others. It’s lightweight, feels comfortable to sleep in without being too tight or heavy and it helps to extend my washday. A winner!
Composition: 100% Polyester Satin
Flora & Curl Rose Water Molasses Moisture Mask
This mask smells delicious and leaves the hair feeling oh-so soft!
The mask is powered by the natural richness of raw sugar molasses and honey. It’s an intensive hydration treatment rescues dry and damaged curls. Topped with marshmallow root extract, the mask makes detangling a breeze by loosening knots and adding extra slip.
Denise’s Picks…
Aveda nutriplenish™ daily moisturizing treatment
I love how this product leaves my hair feeling soft, hydrated, and so much easier to manage. It’s lightweight but still deeply nourishing, which means I can use it every day without worrying about build-up. The blend of pomegranate oil, mango butter, and coconut oil feels so luxurious! And the smell? Gorgeous.
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