With so many supplement options available, finding the real standouts, the brands that balance authenticity, purpose, and science, can feel like a journey in itself. We’ve done the hard work for you to bring you some of our favourite small brands.

Here’s a look at a few of our favourite small supplement brands that have passion and the expertise to bring you effective, smart formulas that give results without compromise.

Youth and Earth 

Youth and Earth

Youth & Earth supplements are all about exploring the idea of longevity for the consumer at every life stage

Their NMN capsules, alongside a curated selection of essential supplements, are not just products – they are catalysts for unlocking your full potential. No matter how many years you’ve been on this Earth, we are here to fuel your journey towards peak performance, looking youthful and overall unwavering vitality. We celebrate the potential opportunities for growth and transformation. Embracing the beauty of ageing, we arm you with the knowledge and support needed to navigate your personal journey through life. Our ethos is simple: ageing is not entirely out of your control.

About Youth & Earth’s FounderYouth and earth Ed van Harmelen

Youth and Earth was founded by Ed van Harmelen in 2017. He was battling waning energy levels and the march of time, Ed refused to settle for anything less than boundless vitality. Frustrated by a sea of conflicting advice and ineffective remedies, he took matters into his own hands. In his quest for answers, he unearthed two revolutionary truths: the dwindling levels of NAD+ in his body and the remarkable benefits of NMN.

Why They’re Wow

  • Love that they’re pioneering a movement to redefine ageing, empowering you to take control of your wellbeing and embracing vitality at every age.
  • Their website provides a lot of guidance and information to help you make an informed decision based on what you need when purchasing their supplements.

Higher Nature

higher nature

Taking a nature-led approach to formulations, yet not overlooking any ingredient as long as it is proven safe and effective, Higher Nature create supplements that empower you to live life feeling your best.

Their UK-based, expert team puts wellness at the heart of everything they do. Committed to ‘unmasking’ the world of supplements, Higher Nature disclose every ingredient we use to give you the power to make a fully informed decision about your health and wellbeing.

About Higher Nature’s Founders

Higher Nature was founded by trailblazers, Celia and Brian Wright.

Why They’re Wow

  • Love how transparent with their ingredients to empower consumers to make informed decisions on their wellbeing.
  • Their products are rooted in a nature led philosophy.
  • Their products take the best from modern science, Ayurvedic medicine and naturopathic medicine to create expertly crafted formulas.

 

Earth’s Secret

earths secret

Earth’s Secret is a sustainable, ethical, potent and effective supplement that aims to help you become a better version of yourself. They believe in showing people how beautiful life truly can be when they combine taking super natural supplements with a healthy lifestyle.

 About Earth’s Secrets Founderearths secret amy peacock

Earth’s Secret was founded by Amy Peacock. Growing up, her mum’s holistic health approach and her battle with cancer, relying on natural aids like Ashwagandha, Spirulina, and Reishi, really shaped her path. Her loss in 2016 ignited Amy’s passion for natural wellness, noticing how these powerful ingredients were often overlooked.

That’s when Earth’s Secret was born. Unable to find brands that aligned with her values of heart, purity, and sustainability, Amy set out to create something different.

Why They’re Wow

  • They are dedicated to natural wellness and their use of ingredients like Ashwagandha and Spirulina comes from the passion of their founder, Amy.
  • Like Youth and Earth, they also provide information and guidance to help you find the right supplement for you based on your goals and needs.
  • Not only do they have a sleep supplement… they also have a fab eye mask to help you sleep even better!

Firebird

firebird supplements

FIREBIRD® supplements contain only active, well-researched and substantiated ingredients with none of the synthetic additives, such as binders, anti-caking agents, flow agents, coatings, preservatives, colourings and none of the GMOs contained in other supplements.

FIREBIRD® products are made and tested in the UK in a GMP-certified facility, powered by renewable energy.

 About Firebird’s Foundersara palmer hussey

FIREBIRD® was founded by Cambridge University alumna and multi-award-winning supplement and skincare formulator, Sara Palmer Hussey PhD. An experienced expert in the fields of natural health, nutrition, ageing and weight management, Sara is passionate about delivering effective, well-researched and best-of-class products that are simple to integrate into your daily routine and make a real positive difference. Her perspective marries the rigour of scientific research with a strong belief in the intelligence and healing power of nature.

 Why They’re Wow

  • Their supplements are free from synthetic additives, GMOs, and fillers.
  • Founder Sara Palmer Hussey PhD crafts scientific formulas that are effective and clean.

These small but mighty brands are redefining wellness with their unique missions and powerful, thoughtfully crafted supplements. Whether you’re looking to boost vitality, embrace holistic health, or simply make more informed choices, these brands offer something truly special.

Each of these supplement brands has something great to offer… find the one that resonates with you!

We love supporting small brands… here’s some of our other featuring throwing a spotlight out on small brands, including Small Black-Owned Skincare & Wellness Brands and Small Aromatherapy Brands… you’ll love them!