Makeup lovers, this one’s for you.
If you want your eyeshadow to last all day and really pop, an eyeshadow primer is your secret weapon. These handy products create a tacky base that grabs onto pigment, boosts vibrancy, and keeps everything in place from morning to night.
We’ve got two brilliant options that deliver impressive results… whether you’re sticking to a budget or going all out.
Budget

Morphe Eyelid Primer
This eyeshadow base from Morphe is translucent and has a slightly velvety feel to it. You let it sit for a moment before you apply your eyeshadow to let it dry down a little.
This certainly helps to make colours adhere to the skin more effectively and colours appear brighter and more pigmented instantly, particularly matte shades.
Once this product dries down, it does not budge. I found this out when I looked in the mirror whilst I was letting it sit, realised it hasn’t been blended completely and then actually had to use an oil to remove it because nothing else would budge it. Great when you want something to last all day!
Blowout

Urban Decay Primer Potion
The primer potion from Urban Decay is an absolute classic. It’s been going for a long time, and for good reason! It’s still one of the best around.
This creamy primer smooths and blurs any imperfections, creating the perfect base for your shadow. This one is invisible, so perfect for all skin tones. Your eyeshadow will glide on top and blend beautifully.
There’s a few in this range depending on the finish you’re looking for.
Want your concealer to last all day and go on smooth, blurring imperfections? Try applying a tiny bit of your eyeshadow primer under your eyes before your concealer. These are two great options for this as they’re both colourless, so look invisible once applied.
The right base can transform your entire eye look. So next time your shadow’s not popping or sliding by midday, you’ll know exactly what to reach for.
Have a go-to primer you swear by? Share your faves with us: we’re always on the lookout for tried-and-tested beauty favourites!
(*PR gift/sample)
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